Intel Weather      Creative Pitch

Unfold a story where magic meets science.
We all remember how fun it was to read pop-up books, with fun tabs to pull and secret doors to open.
As we played inside these books we were rewarded with knowledge and every turn of a page sparked curiosity, consequently leading to new discoveries. We were learning and playing.

Reintroduce the simplicity of the Pop-Up books in the form of Augmented Reality by acquiring information from the Weather Centers and Nasa all in real-time, updating its content not daily but to the minute. Even weather alerts can notify you of new exciting content ready to explore. This means every time you open this book, there will be a new story waiting to be told. Intel’s Weather Augmented Reality.